Work, play, rinse, repeat. It’s all very exhilarating until the stress of modern life starts to affect your hair. Hair loss, or hair fall as the experts call it, is a condition that women of all ages, lifestyles and hair types experiences. You begin to find a trail of strands on your clothes, in the shower in your brush and everywhere you go.
From that fast-paced lifestyle to environmental factors and hormonal changes, there are many battles to be won in this particular self-care war!
Kérastase collaborated with three types of wellness and beauty experts to identify the key reasons why women experience hair loss and they discovered that there are 2 main causes that can be attributed to this issue.
Hair loss from the roots
Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and evironmental lifestyle choices affect the hair at the living root. The bulb becomes progessively detached from the scalp and hair falls out in the shower, at work or in the car.
Hair-fall from beakage
External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber weaken. Hair environmental pollution can cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.
What you are searching for is a remedy that has all of the pleasing textures and fragrances you’ve come to expect from your previous Kerastase hair products, combined with the efficiency of a sophisticated, holistic, sciencebacked hair-fall system.
Enter Genesis by Kérastase - a modern solution to a modern problem.
40/42 South Methven Street,
Perth, PH1 5NU
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